iReal Estate Pro™
is the #1 Listing Acquisition Strategy in the United States
It's time to stand out in a crowded marketplace.
Provide the best consumer experience and stand out in a crowded marketplace. With knowledge, community, and tools, you can transact like a PRO!
A technology-first approach to providing
the best consumer experience in real estate.
Marketplace Expert
Be the single-source solution for consumers in your market! Market your new skillset as the marketplace expert on all things iBuyer and property services to best serve your consumer.
Tech-Savvy Solutions
With multiple feature improvements released each year, you're equipped to stay ahead of real estate disruptions and pivot with the perfect strategy.
Industry-Tested Reliability
The iRep program was tested in-house with proven results that are highly impactful and scalable for individual agents and teams across the nation.

STEP 1: Enroll to Get Certified
The iReal Estate Pro™️ Certification is a one-of-a-kind certification that will give you the skills and abilities you need to survive and thrive in an iBuyer Market Shift. Dan Noma, Jr, a national and internationally recognized expert in iBuyer technology, teaches this certification.
The iReal Estate Pro™️ Certification was created to empower real estate agents. It will arm you with the knowledge and tools to not only compete in a shifting iBuyer market, but provide a better consumer experience by leveraging technology, data, and proven listing acquisition methods.
STEP 2: Post Certification
Get access to the iRep Community Lab, which includes:
- iRep Marketplace- gain insight to your markets' iBuyers, financial resources, rent-to-own programs, and more!
- Donna the Virtual Assistant- your virtual administrative assistant that streamlines your submission process to available iBuyers in the iREP Marketplace through a single form.
*Please note- Donna submits to associated iBuyers within the iREP Marketplace and may not submit to all in your area. - Direct to iBuyers- with your iRep Certification, market your new skillset as the marketplace expert on all iBuyer and property services to best serve your consumer. Be the single-source solution for consumers in your market!
- Expert & Peer Community- connect with course leadership and industry executives inside of our member-only Facebook group along with regular industry updates and live monthly community workshops.
- Lead Generation & Resources- presentation tools, marketing templates, business document resources, Chris Dorris mindset training, prospecting action guides, scripts, and Net Sheets are all available for your use!